The 2020 MotoGP World Championship season has been very different for everyone. We’ve all had to adapt and alter our way of doing things. Even the Championship calendar changed.
During the world’s lockdown, everyone has come to realise how important human relationships are, especially when people are apart. The situation has forged a bond between mankind.
This is how “We are Suzuki” was born. Team Suzuki Ecstar decided to bring their supporters closer than ever to the team, despite the fact that Suzuki team members were themselves separated in different countries all over the world; because in hard times it’s important to stay close to one another.
Because in hard times it’s important to stay close to one another
Team Suzuki Ecstar started by sharing with supporters what Suzuki meant to the team members, and encouraging fans to tell The Team what Suzuki meant to them. Thus, Suzuki’s first campaign video: “Suzuki Is” came to life. Following this, more ideas were born, and the interest and participation grew.
The 2020 MotoGP season began at Circuito de Jerez – Angel Nieto. This track, in ‘normal’ years, is always the fourth race of the season. But this year the pandemic led MotoGP to change things and it became the first race on the calendar. It was a strange beginning for teams, riders, and fans alike with restrictions due to the Covid-19 crisis. The teams have been forced to reduce staff within the paddock and the grandstands are empty.
It was a strange beginning for teams, riders, and fans alike with restrictions due to the Covid-19 crisis
In order to improve the situation and again, trying to bring The Team closer to its supporters, Suzuki launched a series of contests with the purpose of giving Suzuki supporters exclusive experiences through activities such as private virtual ‘box tours’ conducted by the Suzuki Riders, video calls between the riders and supporters to give a special message of greeting, gratitude, and to promote solidarity.
To crown this global campaign, Suzuki decided to come up with an initiative to continue to close the gap between supporters and riders, offering fans the opportunity to be virtually present in Team Suzuki Ecstar’s garage at the GP of San Marino and GP of Emilia Romagna. This involved individual portraits from more than 350 Suzuki Supporters, which they sent through the team’s Social Media Networks.
The team received a huge response to the “#facetherace” photo portrait opportunity. These 350 portraits are now part of a bigger picture, a 2 by 2-meter vinyl collage placed inside the pit box, behind the riders.
In order to thank all of their fans for their amazing participation, Suzuki hosted a zoom call which everyone greatly enjoyed and of course gave Suzuki riders that extra push to “Face the Race” in the coming race weekends.