BACK TO SUZUKI'S ESSENCE
Suzuki, returning briefly to their roots in textiles, have manufactured around 50,000 special masks for their employees. Some of which will be used by Team Suzuki Ecstar in Jerez.
Covid-19 has changed our routines, our way of life, and even the way we dress. The global pandemic has resulted in the extensive use of a garment unfamiliar to many; the protective mask. The necessity of wearing masks has led to a number of different artistic and creative designs worldwide, which allow individuals to express their personalities whilst also maintaining health and hygiene.
Covid-19 has changed our routines, our way of life, and even the way we dress.
Back in 1909, Michio Suzuki founded Suzuki Loom Works before changing direction and becoming a motorcycle manufacturer.
Now, in 2020, the company has sourced materials from a Hamamatsu artisan factory in the Enshu region, one of Japan's three most popular cotton growing regions (alongside Mikawa and Senshu) to manufacture a range of high quality masks for its employees.
Suzuki has already produced some 50,000 units and distributed nearly 25,000 to its employees.
This was made logistically possible by a partnership with SNIC CO. LTD., a Suzuki company group who manufacture seats for cars and motorcycles. Their facilities and high tech equipment allowed Suzuki to start production of their masks immediately.
Yozo Kamiya and Tomoki Kubota (SMC Corporate Planning Office) created the concept, which then came to the attention of Mitsuhiro Shinoda (SMC Personnel DEPT), who is very fond of racing and a keen follower of Team Suzuki Ecstar. He then proposed sending the masks in time for the start of the 2020 MotoGP World Championship in mid-July.
Manufactured with Enshu Mentsumugi (Enshu Cotton), Suzuki has already produced some 50,000 units and distributed nearly 25,000 to its employees. The masks are handmade and crafted in several different eye-catching designs. Many have already been delivered to Team Suzuki Ecstar’s members and they will be used from the first race of the season, in Jerez de la Frontera on July 19.